Dynamic Widgets

Summary

The customer wants to display conditional product widgets on the quote/storefront that automatically show or hide based on selections a customer makes. For example, if a customer selects a specific item, accessories relevant to that item should appear; if they select a different item, the widget should update to show only compatible accessories. The product does not currently support dynamic, conditional widget rendering based on customer input.

Background

When customers use the storefront to browse and select products, the current widget system displays the same static content regardless of what has been selected. A reseller wants to guide customers toward complementary or dependent products based on their choices, but has no way to automatically surface those recommendations or filter available options in real time. This forces customers to manually search for related items or requires the reseller to manually update the storefront layout for different product combinations.

What Was Investigated

Not yet investigated — further discovery needed.

The Gap

The storefront widget system lacks the ability to define conditional display rules based on customer selections. There is no mechanism to:

• Trigger widget visibility or content changes when a product is added to cart or selected

• Link accessories or related items to parent products and surface them automatically

• Update widget content dynamically without manual intervention by the reseller

Requested Feature

• Allow resellers to define rules that link accessories or related products to parent items

• Display or hide widgets conditionally based on what the customer has selected or added to their cart

• Update widget content in real time as customer selections change

• Support this functionality in the Storefront module without requiring custom code or third-party integrations

Why This Matters

Dynamic widgets reduce friction in the customer buying journey by showing relevant products at the right time. This increases average order value through targeted upsells and cross-sells, and improves customer experience by removing the need to search for compatible accessories. Without this capability, resellers either lose sales opportunities or must manually manage storefronts for different product mixes, which doesn't scale.

Proposed Priority

Medium. This improves storefront conversion and customer experience but does not block core quoting or opportunity management workflows. It affects resellers who rely heavily on self-service storefronts to drive sales.